The brilliant Michelle Kennedy with Kennedy Art and Entertainment Law blew our minds with golden nuggets of legal wisdom at October’s workshop. If you missed it, make sure to reach out to Michelle at Michelle@kennedyartlaw.com with all of your questions and she’ll take care of you.
In the meantime, read on below for a few sound bytes from a great workshop:
- Your business and brand name, logo design, and catch phrase are all eligible for a registered trademark.
- Own your brand. Before you officially choose a name for your business or brand, conduct an online search to see who else is using that name for their brand.
- It is possible to register your trademark on your own, but the applications are far more complicated than registering a copyright. The government doesn’t give you a refund if you mess up your application. Investing in a lawyer to research a trademark and register the trademark for you can help you save money — you will make sure it’s done right and will avoid an expensive ($$$!!!) lawsuit.
- You have a common law trademark just by naming something and using it in commerce. However, registering your trademark at national and international levels is what packs a punch. Registering your trademark can give you power to protect your brand from infringement by giving you federal statutory rights and remedies (i.e., making the infringer pay for the harm they caused as well as your attorney fees).