Grow Your Business Through Social Media
For all of you who missed out on our January workshop panel on social media, we have got a little treat for you. We took copious notes during the panel and summed up the good stuff below.
Thank you to our amazing panelists Jessica Frech (Keep Strong Creative), Whitney Booth (Provo Mayor’s Office), Heather Mildenstein (Chatbooks), Benjamin Steele (Sir Wylde), and Dani Abbott (Wallaroo Media) for sharing social media wisdom us. Also, shout out to the Chatbooks team for giving every Braid Workshop attendee sweet credit to the Chatbooks shop.
On apps that make social media easier:
- Editing & creating visual content
*Pro tip: Be careful not to over schedule! Sometimes posting in the moment is best.
On effective ways to write calls to action:
- Do’s & Don’ts
- Don’t use calls to action (CTA) text on photos
- Do place CTAs in text
- Don’t give away all your information up front if you want someone to follow a link to go somewhere else
- Do tell a story so the customer has something to relate to
- Don’t make sure your content is worth it for people to follow through on your CTA
- Do place your CTA above the fold
- Don’t be afraid to use urgency and deadlines to motivate people
*Pro tip: The best way to sell is to not sell.
On how do you strategize to build your social media campaign:
- Convey a strong, singular tone of voice across all your platforms
- Always ask yourself:
- What has done well in the past?
- How can we put a new spin on something that has worked well before?
- How do we get people engaged in our campaign?
- Look at everything as an experiment
- It’s okay if something isn’t successful, but the follow-up comes in tracking tons of data on posts (date of posting, type of post)
- Keep doing what works
On common mistakes to steer clear of:
- Losing authenticity and patience
- Spelling or grammar mistakes
- Automating the same message across multiple platforms instead of curating your content
- Not posting for mobile first
- Having text in your image
- Low quality, pixelated images
- No CTAs
- Departing from your brand, make sure the pictures you post are cohesive
- Tagging as many people as you can in one post so they will see it
- Using all ~25 hashtags you’re allowed on Instagram
- Forcing positivity / negativity in a caption
*Pro tip: NEVER post someone else’s picture unless you ask (and if you do ask, credit them!)