How would you describe yourself in one sentence?
Communications student who loves embroidering, playing in her band Misspelt, & watching How to Get Away with Murder.
Tell us about the brand that you are hoping to grow.
I’m the Co-owner of Fringe Apparel, a clothing shop where I sell hand-embroidered ball caps. My partner Beka Olson and I are hoping to expand to shirts and jackets soon.
What inspired you to start?
Beka and I both love unique clothing. Beka was selling hand-painted denim jackets, and I had just picked up embroidery, so we decided to join forces to create a shop for specialized embroidered caps.
What is the mission, goal, or vision for your brand?
To create one of a kind clothing. Every hat we make has its own look and we want our clients to be able to showcase their personal aesthetic through our caps.
Who is your target audience?
Mainly fashion conscious teens and young adults, we’ve also sold hats to ball-cap wearing dads and grandpas.
What’s the biggest challenge and biggest success that you’ve experienced so far with your brand?
Since each hat is handmade, and can be customized, they take some time to make. Orders can get backed up if we receive too many at one time.
What do you hope to learn at the Braid Workshops?
I hope to learn how to be successful as a small business. I’d love to learn how to market my caps to more people, and be able to stay on top of orders.
Who do you hope to meet at the Braid Workshops?
I would love to network with other local business owners and learn what they are doing well.
Thanks for sharing Meili!