How would you describe yourself in 10 words or less? Hair fanatical mother and wife, trying to live authentic.
Tell us about the brand that you are hoping to grow. FUZE Interactive is a STEAM (science, technology, engineering, arts, mathematics) learning company for kids. Through playful kits we will “fuze” the intangible learning of software with hands-on play. Our first kit is a programmable, hackable LED frisbee.
What inspired you to start? In the past year, my oldest daughter has developed a strong interest in technology and science, topics that have never appealed much to myself. My own lack of knowledge got me thinking about the implications for myself, and my daughters, of not understanding the digital world we live in – not understanding the technology behind the glamour. As I searched for programming projects that I felt confident doing with my kids, I discovered a massive gap in the STEAM learning market. I decided to fill that gap.
If you have a mission, goal, or vision for your brand, what would it be? By “fuze”-ing the intangible learning of software with hands-on-play, we will teach STEAM topics in a fun and simple way that will empower children with the knowledge they need to find success in our digital world.
Who is your target audience? Children ages 8-12.
What’s the biggest challenge and biggest success that you’ve experienced so far with your brand?
Starting a business is a lot of work. I’m an extremely determined person – if something needs to get done, it will get it done. That said, the amount of work needed to “get it done,” is a challenge. Balancing the amount of time and energy I devote to FUZE, with the amount of time and energy I devote to my family is intense. Finding balance is a challenge on a daily basis.
My biggest success has been developing the competence needed to be a CEO of a tech company! I studied Marriage, Family Therapy for my undergrad, and for the past eight years have been a stay-at-home mom. I had a lot to learn, and still have a lot to learn. When I first started FUZE, I probably spent 99% of my time researching and learning all I could about the tech world, and the business world. I was confident I could develop the competence, and though I still have a lot to learn, I am in a good place.
What do you hope to learn at the Braid Workshops? I would love to learn more about corporate structure, and how to keep up with company growth.
Who do you hope to meet at the Braid Workshops? I have loved meeting, and hope to continue to meet, inspiring women in my community!